Yaya Touré Becomes PariPesa’s Brand Ambassador in Africa

Every so often a piece of betting news actually makes me sit up — and this is one. PariPesa has signed Yaya Touré as its new brand ambassador across Africa, and if you grew up on African football, you know that name carries weight.

This isn’t a face-on-a-banner signing. Touré is one of the finest midfielders the continent has ever produced: four times African Footballer of the Year, a Champions League winner with Barcelona, a multiple Premier League champion with Manchester City, and the man who dragged Côte d’Ivoire to the AFCON title in 2015. When a player with that record puts his name to a platform, people pay attention.

There’s a logic to it, too. PariPesa is licensed in Côte d’Ivoire, so teaming up with one of the country’s favourite sons fits rather than feels forced. The brand says it’s also coming off a strong year — it points to a Best Sportsbook Operator win at the SiGMA Africa Awards 2025 and recognition among the top betting brands in Nigeria.

“Yaya Touré embodies everything we stand for — power, passion, and perseverance,” said Damilare Obadimu, PariPesa’s Africa CBDO. “His presence perfectly reflects our values as a brand built for champions.”

Touré framed it around football and ambition. “I’m proud to join a platform that shares my passion for football and winning,” he said. “Together, we’ll continue inspiring the next generation of African champions.”

So what does it mean for you — phone in hand, MoMo loaded? Practically, expect Touré to front a run of campaigns, promotions and bonuses over the coming months; the company has said there’s more on the way, on the back of its recent Olympique Lyonnais deal as well. When those land, the promotions page is where you’ll find them.

And here’s where I stay myself: a legend on the banner doesn’t change how the games work. Enjoy the campaigns, take the bonuses that are genuinely worth it — read the wagering, as always — and remember the one rule that’s never let me down. It’s only fun while it stays fun.

Brand Ambassador in Africa

About

Kwadwo Sarpong is a sports betting and online-casino enthusiast from Kumasi. He grew up on Asante Kotoko and football, and came to betting and casino the way most Ghanaians his age did – through his phone, through Mobile Money, through friends sharing slips at the viewing centre. The difference is that while everyone else read the bonus, he read the terms.

He writes from the player’s seat. He’s spun the slots, ridden Aviator up and cashed out – and crashed – sat at the live tables, and placed enough weekend bets to tell a fair price from a trap. He’s as quick to flag a bonus with impossible wagering, or to tell you when it’s time to stop, as he is to point out where the value actually sits.

On the sports side he follows the Black Stars, the Ghana Premier League, the English Premier League and the Ghanaian players abroad. His rule never changes: it’s only fun while it stays fun.

What he covers

Online casino – slots, live dealer, crash games like Aviator

Bonuses & promotions – reading the wagering before believing the hype

Sports betting – prices, value and the weekend markets

Ghanaian football – Asante Kotoko, Hearts of Oak and the Ghana Premier League

International football —- the English Premier League, the Black Stars and Ghanaians abroad

Mobile-first play – MoMo deposits, withdrawal speed and everyday practicalities

Short bio

Kwadwo Sarpong is a sports betting and online-casino enthusiast from Kumasi. He plays the games before he writes about them — slots, Aviator, live dealer and weekend football – and is just as quick to tell you when to stop as where the value is.

Skills

Hands-on game and platform reviewing (he pays with his own balance)

Reading bonus terms – wagering, max cashout, game weighting

Bankroll discipline and responsible-play habits

Reading betting markets and spotting value

Deep knowledge of Ghanaian and international football

Mobile Money and everyday payment know-how

Clear, no-hype writing in English (and Twi)

Good to know

Watches the biggest Premier League games at the neighbourhood viewing centre – for the noise and the arguments.

Keeps a private “do-not-play” list of slots and promos that wasted his money, so they don’t waste yours.

Has one unbreakable Aviator rule: set the auto-cash-out and never override it mid-flight.

A Kotoko man who keeps going back to Baba Yara, heartbreak and all.

Tracks his monthly play budget on his phone like a utility bill. When it’s finished, it’s finished till next month.